4 Ways to Work Together
THE DOORS ARE OPEN!!!! 🔑🔑🔑 I'm accepting new corporate clients, business professionals, and athletes into my offerings. There are 4 ways that we can work together.
🌟 Enroll HERE >> 🌟
The Missing Pieces
Can I be honest? There are a few missing pieces that I’ve noticed.
During my career, I’ve worked in various marketing roles including content production, paid social, communications, community, events, content strategy, email marketing, copywriting, consulting, and coaching those elements. The similarities? It’s creative, people-focused, and drives people into your funnel.
These missing pieces are the same across industries - non-profit, agency, hospitality, small business, and big corporations.
Regardless of the role or of the industry, I’ve noticed certain truths in content marketing.
Truths in Content Marketing
An inspired action is the result of a connection. It’s the result of speaking to your ideal fan.
The story draws people in. It creates connections. Use your history and your athletes to build storytelling pieces.
We purchase based on emotions, then later justify it through logical reasoning.
You need to know who you’re speaking to, in order to effectively speak to them.
An audience needs to be told what action to take, otherwise, it’s a guessing game.
Everything you put out there needs to be connected back to the legacy that you want to leave.
If you have a platform, use it. Social good is good social.
So, what are the foundational elements required for putting this all together?
Foundational Elements
It’s the foundational elements that either make or break your content.
Your ideal fan - who is the person that you’re trying to target
What is your funnel - how does your ideal fan move down the chains with you
Location - where is your ideal fan hanging out (i.e. social media, radio, print, broadcast, website), how can you show up there
Connection - what are your connection pieces with your ideal fan
Inspired action - what emotion are you trying to create through your content, what do you want to leave them with, and what action do you want them to take
Legacy - what legacy do you want to leave, is everything that you do lining up with it?
My Method
In my work, I use my signature method- the NLSH [National Legacy Storytelling Huddle], a 7-step framework to put everything together. The NLSH method encompasses:
Integrative coaching through the key components of your story
Development of personal/brand stories from a holistic, big picture lens driven by the legacy that you want to leave
Mentoring in digging deep to the core of these stories, the transformative elements, and the takeaway for your fans
Guidance and a crafted communications strategy that amplifies your message
What Do I Actually Do?
I provide integrative storytelling & content training for the sustainable success of sports organizations.
We empower talent in the sports sector with holistic communication tools for sustainable success; helping you to optimize your sports organization's content production, reputation, profitability, and talent retention.
I work with both sports organizations and employees.
Sports organizations - working closely with marketing, communications, production, and public relations teams.
Athletes - working closely in a 1x1 setting to help athletes craft their stories and pitch them to the media.
How can we work together?
Training
Customized to meet the needs of your organization or athletes. Training and consulting focused on integrative communication, specifically using storytelling in your content.
Overview: training sessions or/and ongoing consulting with your marketing, communications, public relations, and production teams.
Timeframe: lasts as little as 90-mins or as long as 12 months.
Price: customized based on needs, starting at 1k
There’s a big field to play within this offer to meet your specific needs. The level of coaching ranges from a 90-min group training session to 12 months of working as an extension of your team. It’s perfect for an organization seeking quick advanced professional development for their team or the organization looking to bring on an extra set of hands.
Topics covered include:
Audit of content and results
Storytelling in content
Athlete stories
Organization (brand) stories
Marketing & communications plan designed based on the legacy you want to leave
Run of the show - content for a season (combination of evergreen and breaking news)
Analyzing sports content
DFY Content & Storytelling
The content creation process can be a daunting process. This offer is designed for the team looking to bring on outside support for the duration of 1, 3, 6, or 12 months in a done for you or done with you standpoint (meaning I join your team in a supervising content production role).
This offer fills a gap that you may currently be experiencing.
Overview: In my time as a social media manager and communications specialist, I’ve developed a signature method- the NLSH [National Legacy Storytelling Huddle] that will take your organization from barely meeting sales quotas to having record-breaking months.
Timeframe: 1,3, 6, or 12 months.
Price: customized based on needs, starting at 3k
The role can include:
Digital marketing
Communications lead
Content production
Social media marketing
Course
Content Storytelling Slam Dunk
It’s time to create the space for deeper connections, more engaged communities, and develop more revenue generation.
Welcome to Content Storytelling Slam Dunk Course.
A crash course on Storytelling for the amateur to the pro.
Are you leaving money on the table?
The Content Storytelling Slam Dunk Course will help you understand your fans on a deeper level. You’ll walk away with a game plan of how to elevate your revenue generation from a market that’s within your reach.
What’s Included:
Teachable - lifetime course access
2 Live coaching calls
Resources & guides to help you implement
Nitty Gritty
3 training categories
Understand your fans & how to speak to them (as if you were them)
Learn the #1 market you need to penetrate - you’re currently leaving money on the table
Enhance your communications strategy through storytelling
1 bonus training
How to network with and further engage your fans so they become raving brand fans that generate more revenue for your team
Athletes
Is your story being told in the way that you want it to be shared?
The passion, purpose, and legacy in the sports industry are being left on the field. Athletes carry the fire and drive that ultimately results in consumer interest, fan engagement, ticket and merch sales, sponsorship opportunities, etc. The athlete acts as a bridge.
The fire, the magic, the reason people want to get into the field, it all starts with you. You have the power to ignite the passion within fans & you show us potential career path options.
The problem? You’re expected to be on 24/7. The media always wants a piece of you, fans always want to be connected. You’re always available. This means that there’s a LOT of outside noise that you’re faced with.
Overview: We work together to craft your story in the way you want it to be shared. It can range from creating your brand stories for your other sources of revenue, crafting a story specifically for a publication (based on a launch or philanthropy work), and developing your customized keynote speech for various events.
Timeframe: customized based on your needs - 1 month to ongoing support
Price: Percentage if you speak at a paid gig or if your story is picked up by a paying publication
How it works:
Fill out an inquiry and share insights into what you’re looking for support with
During our first call, we’ll dive into the legacy you desire to leave and your past (triumphs and adversity)
Based on our call, I craft your story as either an article, brand story, a speech, or a combination
Second call - more information may be requested at this time and we discuss any adjustments
Pitching - optional based on your needs
Results
We can diversify your marketing and communications efforts to leave a legacy.
Drive-in more revenue.
Create more opportunities.
Use your platform for social and political causes.
Connect with more fans on a deeper level via social media to drive revenue and team loyalty.
Empower employees - tap into their superpowers to drive new initiatives.
If you’re interested in linking arms, inquire here.