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The strongest content evokes emotion from your fans and prospective fans. I often speak about the importance of using storytelling in your content to evoke that emotion from your audience. There’s a secret behind storytelling in your content. It’s 1 key piece that separates an okay story from a great story.
Read MoreThere’s one key element that directly impacts the performance of your sports content. It’s negatively impacting your content. And the most important part about this? It’s not something that you’re currently measuring or examining.
Read MoreAn average person sees 6,000-10,000 ads per ad; Spends about 147 minutes on social media, daily; Spends 581 minutes with major media per day (that’s close to 10 hours). Organizations must cut through that noise. You have 8 seconds to capture your ideal fan's attention. The best way to reach your ideal fan is to create content that speaks to them, using storytelling to connect.
Read MoreTunnel vision is important. I often think about both a horse with its blinders on and a pitcher getting his wind up ready. The rest of the world, the crowd noise, completely zoned out. Lay the foundation then surrend and allow things to unfold.
You can only build connections when you know WHO the person is that you’re trying to reach and WHY you’re trying to reach them specifically. Who is the audience that you’re trying to curate? What fans are in this stadium?
*Enter a fan profile*
Gen Z makes up about 20.2% of the US population which accounts for roughly 68.2 million. As we can see, this presents a big opportunity. A market that is not currently successfully targeted. But how does an organization effectively target this audience? There’s 1 secret to targeting Gen Z sports fans.
The more specific you are in your career goals and objectives, the more clarity you have, the easier it is to craft a plan that can help get you to where you desire to be. Here are 5 tips you can implement today that will help you gain career clarity.
Read MoreAs individuals with an athletic background, we need to be rooted in something to better understand what it is that we’re trying to achieve & why it is that we’re trying to achieve it. Here are 5 key steps to gaining that clarity.
Read MoreIf you're looking to work in sports or elevate your sports industry career, you need to grow a network. There's 1 big secret to building a successful network that helps you grow.
Read MoreLet’s explore building a personal brand, what personal branding is, why you need it, and the role it plays in building business relationships.
You’ll learn the 4 key steps to build your personal brand.
Read MorePsst… I have a secret. It’s going to change the way that you look at networking.
You can successfully build your business social network with 1 hour per week. It’s the art of business networking.
Read MoreBuilding relationships in business is crucial and it’s especially crucial if your goal is to work in sports business. A great way to do that is through a 15-20 minute coffee chat where you can learn more about the person, their role in the industry, the day-to-day, and opportunities/struggles. But how do you prepare for a networking coffee chat?
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